Participant Criteria

Participant Criteria for Workshop From Zero: Find Winning Keywords Loved by Google and Visitors

This workshop is designed for anyone who wants to understand how to find winning keywords that can boost website rankings and attract more organic visitors.
You are the right participant if you are:

A business owner or entrepreneur who wants to increase website visibility.
A content writer, blogger, or copywriter aiming to write SEO-friendly articles.
A digital marketer looking to improve organic SEO performance.
A beginner with no prior SEO experience but eager to learn keyword research.

Program Overview

Workshop Program Overview: From Zero to Winning Keyword Research

This workshop helps participants master modern keyword research strategies that both Google and audiences love.
You will learn how to:

Understand search intent and keyword value.
Use tools to discover high-potential winning keywords.
Analyze competitors and find keyword opportunities.
Build a content strategy based on your keyword research.

Outcome: By the end of this workshop, participants will create their own keyword list and competitor analysis, ready to be implemented in content strategy.

Curriculum

What Will You Learn in This Keyword Research Workshop?

Introduction to SEO and Keyword Research
- What keywords are and why they matter in SEO
- Types of keywords: short-tail, long-tail, and LSI keywords
Understanding Search Intent and User Behavior
- How to identify user intent behind search queries
- Applying search intent in content planning
Keyword Research Tools
- Google Keyword Planner, Ubersuggest, Ahrefs (overview)
- Using Google Trends and Search Console
Finding Winning Keywords
- Techniques to discover high-volume, low-competition keywords
- Competitor keyword analysis strategy
Building Content Strategy Based on Keywords
- Structuring articles using main and secondary keywords
- Writing content loved by Google and readers
Hands-on Practice
- Keyword research simulation based on participants’ niches
- Review and feedback session

Study Method

How You Will Learn in This Workshop

This is an interactive online workshop, guided by an experienced SEO mentor.
Learning activities include:

Short theory sessions and real case studies
Live demonstrations of keyword research tools
Hands-on exercises with mentor feedback
Open Q&A discussions

Duration: 1 Day (4 Hours)
Platform: Zoom / Google Meet
Includes: Keyword research templates, PDF materials, and e-certificate

FAQ

Frequently Asked Questions

1. Do I need to have my own website?
No, you can use case studies or any niche you’re interested in.

2. Is this suitable for beginners?
Yes! The workshop starts from the basics with guided examples.

3. Will there be hands-on practice?
Yes, you’ll perform live keyword research using tools guided by the mentor.

4. Will I receive a certificate?
Yes, an e-certificate will be awarded upon completion.

5. Can I access the materials after the workshop?
Absolutely. All participants get access to the materials and templates.